Leveraging star power to tell the Acuvue UV story
How to ensure that all eyes are on a premium brand? As digital agency of record for Acuvue, Brilliant created and managed the social media for this flagship Johnson & Johnson product. Leveraging support for its South Korean brand ambassador, Jun Ji-hyun (JJH to her fans) and informative posts on beauty, style and eye-care. The #FreeToBeMore platform was dramatised by exploring the freedom that contact lens wearers enjoy, particularly when participating in sports (swimming is an obvious one, but running without glasses is truly liberating). By freeing people from the limitations of wearing glasses – giving them the opportunity to do more and be more, we took contact lens wearers (and those considering the switch) on a truly engaging journey.